Read the article here: http://www.bakeryandsnacks.com/Retail-Shopper-Insights/Bread-makers-could-still-target-health-focused-consumers-Mintel
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17 July 2017 Bread makers could still target health-focused consumers despite carb fears: Mintel

Bread makers should use nutritional add-ons like protein and fiber to appeal to health and fitness-conscious consumers who shy away from buying bread because of carbs, says Mintel.