European Bakery Innovation Centre

Consumer Panel

EBIC constantly uses a large consumer panel for, among other things, sensory studies, preference studies or comparative studies. Customised studies can also be performed on request. The results always turn out to be of great value in being able to improve the products and ranges.

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Why should I use a consumer panel?
A consumer panel is useful if you ask yourself the following questions:

  • Will the taste / flavouor of my product change when I use alternative raw materials?
  • What is the position of our product in comparison to competitive products?
  • We want our product to match the competitions product. In which direction should we develop?
  • Which changes must to be made to our product if we wish to meet our targetgroup requirements?


Industrial bakeries
Artisan bakeries
Flour mills
Suppliers of (bakery) ingredients (development)


The costs of consumerpanel testing depends on the size of the test and the method of testing.


The testresults and conclusions are presented in a report with clear graphic views for all aspects. If desired we can present the results during a presentation to your department, principal or management.


If you have any futher questions, please do not hesitate to contact us. Mr. P. Weegels can answer all your questions. Please call +31 (0)78 6442525 or via

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